Design, delivery and management of Splitit's end-to-end Buyer Journey.
Client
Splitit, the instalments payments provider
The brief
Design, deliver and manage their end-to-end Buyer Journey
Our approach
We have delivered on every aspect of our Buyer Journey design approach. We are now responsible for the ongoing management of the Buyer Journeys which involves analysing the data to understand new content requirements for the website, marketing activation and outbound nudge programme.
The results
Having launched with a Minimum Viable Journey, we are in the process of developing the maturity of the journey to increase the progression and volume of Buyers completing the end-to-end journey.