Developing a Web Journey Map to support their Cyber Security microsite for SMEs.
Hiscox, the insurance provider.
Develop a Web Journey Map to support their Cyber Security microsite for SMEs.
Through F2F meetings and desk research, we designed the Web Journey which took into account the psychological buying steps of the target audience.
The Web Journey then formed the foundation of the microsite design, ensuring that the target audience could easily move through the site with all their buying needs met.
Working as part of the IFS team to deliver their E2E customer
journey map and go live process
Our long-standing relationship with the LSE has seen us working as their content production studio.
We work with the News UK Insights team to produce their fortnightly Audience Voice newsletter