For data and insights to empower a business, communication is key.
Data and Insights teams face the daily challenge of turning complex data and analysis into engaging content that influences decision-making. Never mind the task of getting colleagues across the business to actually read that content. Yet, creating a culture of insights-led decision-making is typically a priority objective for Data & Insights teams and therefore communication is key.
Seen&Read specialises in supporting Data and Insights teams to effectively drive change across business through quality communications. In short, we help land data and insights through engaging content.
Seen&Read transforms the way Data and Insights teams engage stakeholders across the business
We rework reports to use a storytelling structure that transforms their usefulness and value for both the report users and the impact the reports deliver for the Data & Insights team. We create the templates and structure needed for everything from regular BAU reporting to multi-slide research presentations.
For many of our clients, we produce regular newsletters, magazines and apps that communicate the latest data and insights to decision-makers across the business. We understand how to turn complex data into engaging articles and infographics, creating editorial and visual content that looks great and is easy to digest.
The power of storytelling is something that all Data & Insights professionals can benefit from. The training we provide is a full end-to-end live learning journey for the trainees involving pre-training needs identification, practical workshops and post-training desk-side support to ensure the practical application of storytelling is fully realised.
Our expert design studio can create animations and videos to bring ideas to life, educate teams across your business and influence decision-making.
Using the structure of storytelling and the creative skills of our design studio, we create infographics that our clients use across multiple channels across their business, including: screens, insights boards, newsletters, magazines and content hubs.
We can help you transform your online Data & Insights repository into an engaging content hub that guides the user towards the information they require and surfaces key information you want them to engage with.
Scott masterminds the strategy and editorial management, only seeming to be happy when the content is delivering the magic ROI
Tom's responsibilities will typically include traffic management, by ensuring all briefs are dispatched in the studio according to a designer’s skills and strengths
Why does content appeal to me so much? It's a perfect balance between the analytical and the creative...it appeals.
For three years we have been running the content programme for the British Gas Insights Team.
We work with the News UK Insights team to produce their fortnightly Audience Voice newsletter