Such surreal times. We do not need to tell you what life has been like for us here at Seen&Read over the past few weeks as, broadly speaking, it has been the same as the life you have been experiencing.
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Having attended a wide-ranging debate at the excellent Business Marketing Club on the topic of thought leadership…
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OK, it’s a prediction but let’s face it, the only difference between a prediction and a fact is the passing of time!
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We do not employ our own writers. As it stands, we never plan to do so. Designers? Videographers? Content Strategists? Yes, for those roles and many more we do and will bring highly talented people into our team.
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Despite living in a world that is awash with content, we find that more often than not there is content missing. This is the content which, if it were to exist, would create a seamless end-to-end buying journey.
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Just over two decades ago I started my working life in local journalism, having been fortunate enough to land a job on the Croydon Advertiser. This was a serious London title, second only to the Evening Standard and serving a population of over 300k with sister titles that reached into the neighbouring boroughs of Sutton and further south into Surrey.
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Storytelling is very much in vogue within the world of marketing at the moment, and rightly so given its power to engage audiences and bring brands to life. However, storytelling is something that can and should be used in any form of audience engagement which is why data and insights teams should be embracing the […]
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