Over the past few weeks, we’ve been supporting clients with video editing, turning those enthusiastic and well-intended lockdown videos into the engaging films they are meant to be.
Read Article
We’re a content marketing agency so what we do in terms of content production will probably come as little surprise!
Read Article
Let’s dig a bit deeper into our approach to content strategy which is built around our specialism is creating and delivering content journeys.
Read Article
At Seen&Read we’re a content marketing agency with a difference. As well as creating impactful and creative content of all types, we specialise in the creation and delivery of content journeys.
Read Article
It’s as traditional as mince pies and Christmas carols…predictions for the year ahead! However, just like mince pies and carols, they can be really good if you indulge just once a year.
Read Article
Does your Data & Insights team champion the customer within your business? By giving the customer a voice through the data and insights outputs, is it your team that is ensuring decision-making is made through a customer-centric lens?
Read Article
Last month we wrote about the power of storytelling, touching briefly on its use within regular reporting. Here we look a little deeper into that theme. Regular reporting is often all too often heavy on data but light on communications best practice.
Read Article
Storytelling is very much in vogue within the world of marketing at the moment, and rightly so given its power to engage audiences and bring brands to life. However, storytelling is something that can and should be used in any form of audience engagement which is why data and insights teams should be embracing the […]
Read Article
The challenge of connecting with our internal stakeholders was the overarching message from the three speakers at our inaugural INsightsOUT event. On the one hand this challenge steps beyond the mechanics and art of communication to tackle the issues of preconceived views of the truth, internal politics, and as Mercedes Clark-Smith from Sky Insights pointed […]
Read Article Would you perhaps raise a wry smile at the suggestion that the insights industry tries to prove its value through the size of its PowerPoint decks? There are some real whoppers out there, brim full of charts and tables demonstrating the completeness of the research that has taken place. The fascinating thing about these decks […]
Read Article