Despite living in a world that is awash with content, we find that more often than not there is content missing. This is the content which, if it were to exist, would create a seamless end-to-end buying journey.
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Just over two decades ago I started my working life in local journalism, having been fortunate enough to land a job on the Croydon Advertiser. This was a serious London title, second only to the Evening Standard and serving a population of over 300k with sister titles that reached into the neighbouring boroughs of Sutton and further south into Surrey.
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Is it the best is could possibly be? At Seen&Read we live and breathe customer journeys. To be honest, these are usually journeys that involve marketing engagement and the crucial handover to sales, customer service or similar depending on whether it’s a B2B or B2C company. Recently, however, we’ve been working on the onboarding journey. […]
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Thanks to Brexit, predicting British consumer behaviour in 2019 has got to be one of the toughest challenges of any year in recent history, surely? There are simply so many unknowns and uncertainties that determining how to flavour your organisation’s consumer engagement is a monumental issue. Of course, this is where data and insights comes […]
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Does your Data & Insights team champion the customer within your business? By giving the customer a voice through the data and insights outputs, is it your team that is ensuring decision-making is made through a customer-centric lens?
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What percentage of your organisation who use or should use the data you provide can you confidently say know what data you offer, where to find it and how to use it? If your team is like most of the Data & Insights teams we work with then the answer is probably as simple as […]
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Data can be the greatest asset a business has, but only if it is communicated effectively. If it is going to be used as a force of change within an organisation to guide better decision-making then it needs to reach the right people and have its implications correctly understood. Effective communications means more than creating an […]
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