Hiscox
Developing a Web Journey Map to support their Cyber Security microsite for SMEs.
Want to learn all about share of journey? Find out how to calculate and improve your share of journey in these articles.
Time to improve your share of journey
To improve your share of journey, you need to put in place the capability to progress your prospective customers through their buyer journey.
Where to begin?
What are the benefits?
Imagine a world where you were able to increase the number of potential buyers at each stage of their buying journey. Imagine you could progress more buyers through the journey. And imagine you could keep more buyers engaged over time.
Those are some of the most important benefits of increasing your share of journey. Find out more in this article >
How Seen&Read improves share of journey
At Seen&Read, we specialise in the development and delivery of buyer journeys which is essential for improving share of journey.
By partnering with Seen&Read, we will:
1. Map Your Journeys
We will work with your team to identify and map the end-to-end buyer journey. This is the full psychological and task-based journey that your buyers go through and identifies all the steps, the buyer personas and customer needs.
2. Audit Your Content
With the map, personas and needs identified, we will then audit all of your existing content ensuring it is tagged into Odyssiant Buyer Journey mapping tool. From this, we can identify missing content in the journey and set the journey up for go live.
3. Integrate Odyssiant
Seen&Read uses the specialist Buyer Journey tool, Odyssiant. This tool needs integrating into your website and with other systems such as your CRM and marketing automation so that we can progress your Buyers through the journey.
4. Manage Your Journeys
With the journeys live, one of our journey managers will:
- Identify and create briefs for new content needed to improve the journey
- Work with your marketing activation teams to ensure new buyers are fed into the journey
- Plan sustain and nudge activities to maximise journey progression and share of journey
5. Create the Journey Content
Seen&Read has a pool of talented writers allowing us to serve any sector, as well as a talented team of designers, videographers and animators allowing us to create any content required for any step in the journey.
6. Report Your Journey Performance
The outputs from Odyssiant allow us to report on journey performance to the business.
Interested in learning more about content journeys?
Why not get in touch by emailing scott@seenandread.com and we will arrange an initial discovery conversation.
Book a consultationOur Journey planning experience includes:
Case Studies
IFS
Working as part of the IFS team to deliver their E2E customer
journey map and go live process
London School of Economics
Our long-standing relationship with the LSE has seen us working as their content production studio.